creative | STRATEGIST | director
Tihane's cultural diversity and versatile skillsets thrive in harmony as a Creative Strategist.
Whether collaborating with globally known brands, bespoke labels or start ups, Tihane possesses a unique passion & prowess for the art of branding & storytelling. Beginning as a copywriter and branching into creative production and videography, Tihane grew into her Creative Director role by melding a spectrum of mediums and modalities that craft undeniably unique content experiences.
Tihane's mission is to elevate pioneering projects, innovative platforms and personal brands that seek a 360 approach to growth.​ During a decade of work across America, Africa and the UK, she has creative directed content series and campaigns for REVOLT TV, RedBull, New York Fashion Week and others.
Reach out to request specific case studies and additional project references.
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TV
PROJECT:
What's Good Africa
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OVERVIEW:
An original series produced in East & West Africa, featuring game-changing artists, entrepreneurs shaping the international landscape - Aired on REVOLT TV for two seasons.
ROLE:
Creative Strategist/Creative Director
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RESPONSIBILITIES:
Creative concept, research, strategy, team lead, creative brief/pitching, on-set creative lead, etc.
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BRANDED PARTNERSHIP
PROJECT:
Plan A
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OVERVIEW:
An original series produced in Nairobi, Kenya, featuring notoriously beloved local artists who defied the traditional expectations of the societal norm - In partnership with world renowned Supersonic Studios.
ROLE:
Creative Strategist/Creative Director
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RESPONSIBILITIES:
Creative concept, strategy, story, team lead, creative brief/pitching, on-set creative lead, etc.
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LIVE EVENT INTEGRATION
PROJECT:
Staci Sherri - Her Story
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OVERVIEW:
A live event introductory visual, screened during the New York Fashion Week showcase for designer, Staci Sherri.
ROLE:
Creative Strategist/Creative Director
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RESPONSIBILITIES:
Creative concept, strategy, story, team lead, creative brief/pitching, on-set creative lead, etc.
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IMMERSIVE METAVERSE
PROJECT:
Women Of The White Buffalo
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OVERVIEW:
An immserive Metaverse debut honoring the viral social justice campaign by prolific photographer, Deborah Anderson, featuring an interactive art gallery, documentary film screening and live Q&A.
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ROLE:
Creative Strategist/Creative Director
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RESPONSIBILITIES:
Creative concept, research, strategy, team lead, creative brief/pitching, creative consultation, etc.
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DIGITAL MAGAZINE
PROJECT:
New WorldWide
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OVERVIEW:
A digital magazine feature, spotlighting local bespoke design brands and multi-cultural artists, captured by international photographer, Kwame Blue.
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ROLE:
Creative Strategist/Creative Director
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RESPONSIBILITIES:
Creative concept, strategy, team lead, creative brief/pitching, brand alignment/strategy, editorial direction, etc.
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MIXED-MEDIA EXPERIENCE
PROJECT:
Night Dancers - Vibe Tribe
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OVERVIEW:
A mixed-media event experience with international headliners and emerging local artists in Nairobi, Kenya, fusing musical performances with an interactive fashion exhibit - In branded partnership with RedBull, Ciroc, etc.
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ROLE:
Creative Strategist/Creative Director
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RESPONSIBILITIES:
Creative concept, research, team lead, creative brief/pitching, brand alignment/strategy, creative partnerships, etc.
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MUSIC VIDEO
PROJECT:
Squeeze
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OVERVIEW:
A short film-inspired music video shot in the home/studio of the late, great Bill Withers, honoring a multi-cultural collective of artists and creators collaborating in Los Angeles, California.
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ROLE:
Creative Director/Co-Director/Artist
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RESPONSIBILITIES:
Creative concept, strategy, direction, team lead, creative brief/pitching, talent, music, etc.
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YOUTUBE SERIES
PROJECT:
The Women Along The Way
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OVERVIEW:
A YouTube series featuring TV Personality, Public Real Estate Figure and Best-Selling Author, Courtney Poulos - Channel was able to 5x in growth with new subscribers, views and engagement.
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ROLE:
Creative Strategist/Creative Director/Videographer
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RESPONSIBILITIES:
Creative concept, story, research, direction, team lead, creative brief/pitching, on-site lead, video production.
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